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For The Players Since ’95 · Sony PlayStation
For The Players Since ’95
Sony PlayStation · credits

Director : Will Innes Smith · Client : Sony PlayStation · Agency : Drum PHD · ECD : Simon Wells · Creative Director : Ben Kerr · Creative : Mark Rivers · Agency Producers : Ali Terrell & Siophan Woodrow · Production Company : GotGotNeed · Producer : Grant Branton · Production Manager : Ellie de Rose · DOP : Gary Shaw · Art Department : Charlie Cave · 1st AD : Lucas Harding · Stylist : Andy Blake · Music : Goodblood · Editor : David Mowbray · Post-production : The Motionbox · Talent : Danny Knott / Bobby Gordon / Parry Glasspool / Scarlett Howard / Chloe Antonia · Casting : Mark Summers · Hair & Make-up : Bernadine Long

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For The Players Since ’95 · Sony PlayStation

Sony PlayStation · credits

A small idea that developed into a viral film viewed by over 35 million people. Made for PlayStation ahead of the UK launch of PS4, For The Players Since ’95 plays on the nostalgia gamers share for all the times spent playing memorable titles. It opens, of course, with that start-up sound, then a single Steadicam move carries us through four interlocking eras.

It begins in an inner-city British bedroom in 1995, which transforms around the camera as the years roll by, each period placing the cast in a time relating to a different version of the console, from the original PlayStation to PS4. The décor, fashion, hairstyles, phones and London skyline all change with it, with hidden references for fans to spot in every corner, all set to music by GoodBlood.

The Making Of ↗

8.3M views on YouTube

CreditsSony PlayStation · credits
DirectorWill Innes Smith
ClientSony PlayStation
AgencyDrum PHD
ECDSimon Wells
Creative DirectorBen Kerr
CreativeMark Rivers
Agency ProducersAli Terrell & Siophan Woodrow
Production CompanyGotGotNeed
ProducerGrant Branton
Production ManagerEllie de Rose
DOPGary Shaw
Art DepartmentCharlie Cave
1st ADLucas Harding
StylistAndy Blake
MusicGoodblood
EditorDavid Mowbray
Post-productionThe Motionbox
TalentDanny Knott / Bobby Gordon / Parry Glasspool / Scarlett Howard / Chloe Antonia
CastingMark Summers
Hair & Make-upBernadine Long

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