willinnessmith.com
Here To Help · Vitality x Sky Sports
Here To Help
Vitality · 4K · 15 / 10 / 5 seconds · TVC / Idents · 16:9 · DJI

Client : Vitality x Sky Sports · Head of Brand, Vitality : Robyn Buriss · Agency : VCCP · Creative Director : Liam Wilson · Creatives : Lucas Robin & George Cartwright · Director : Will Innes Smith · DOP : Chris Clarke · Talent : Jonny Wilkinson / Ellie Simmonds / Jessica Ennis / Vitality Roses / Keely Hodgkinson / Iona Stephen / Jos Buttler · Production Company : Girl & Bear · Executive Producer : Ed Rosie · Producer : Rich Guy · Production Manager : Lisa Apsey · Casting : Talent Talks · 1st AD : Lucas Harding · Production Designer : Charlie Hippisley · Wardrobe Stylist : Kerry Saxon · Hair & Make-up : Michele Baylis · Gaffer : Chris Dowling · Key Grip : Johnny Donne · Sound Recordist : Greg Hagen · Post Production : Covert · Post Producers : Ben Pearce & Ben Dubois · VFX Supervisor : Giles Toller · Colour : Marty McMullan · Business Director, VCCP : Susie O'Doherty · Account Director, VCCP : Mark Jones · Executive Producer, Girl & Bear : Jake Hafer · Production Coordinator : TJ Sulaiman · Location Manager : Ben Carter · 2nd AD : Josey Jacobs · 1st AC : Samuel Harding · Ronin 4D Tech : James Davis · DIT : Rob Gilmour · Sparks : Bernie Prentice / Gavin Walters / Conrad Russell / Lex Tully · Master Props : Alfie Sowden · Animal Trainer : Gerry Cott · Animal Handlers : Lara Maskell / Jennie Dean / Victoria Wiseman · Camera : DJI Ronin 4D / Sony FX3 · Lenses : Thypoch Simera-C Primes / Laowa 10, 12, 15mm / Sony 16-35, 24-70, 70-200 · Location : Crystal Palace Sports Centre, London · Location : Kent County Cricket Ground, Beckenham

Watch

Here To Help · Vitality x Sky Sports

The Campaign · Fifteen Idents

01Dip · 5s
02Cherry · 5s
03Flag · 5s
04Bag · 5s
05Good Ball Boy · 5s
06Thumbs · 5s
07Bench · 5s
08Concentration · Jonny Wilkinson · 10s
09Headphones · Ellie Simmonds · 10s
10Row · Jessica Ennis · 10s
11Skipper · England Roses · 10s
12Waterboy · Keely Hodgkinson · 10s
13Caddy · Iona Stephen · 15s
14Pavilion · Jos Buttler · 15s
15Watch The Birdie · Iona Stephen · 15s
Vitality · 4K · 15 / 10 / 5 seconds · TVC / Idents · 16:9 · DJI

Fifteen idents for Vitality’s Sky Sports partnership, built around one small, determined helper who turns up wherever sport is happening. Caddy, waterboy, ball boy, skipper. Stanley does his best.

Shot over two days at Crystal Palace and Kent County Cricket Ground with Keely Hodgkinson, Jos Buttler, Jonny Wilkinson, Ellie Simmonds, Jessica Ennis, Iona Stephen and the England Roses, in five, ten and fifteen second cuts: tiny comedies of good intentions.

CreditsVitality · 4K · 15 / 10 / 5 seconds · TVC / Idents · 16:9 · DJI
ClientVitality x Sky Sports
Head of Brand, VitalityRobyn Buriss
AgencyVCCP
Creative DirectorLiam Wilson
CreativesLucas Robin & George Cartwright
DirectorWill Innes Smith
DOPChris Clarke
TalentJonny Wilkinson / Ellie Simmonds / Jessica Ennis / Vitality Roses / Keely Hodgkinson / Iona Stephen / Jos Buttler
Production CompanyGirl & Bear
Executive ProducerEd Rosie
ProducerRich Guy
Production ManagerLisa Apsey
CastingTalent Talks
1st ADLucas Harding
Production DesignerCharlie Hippisley
Wardrobe StylistKerry Saxon
Hair & Make-upMichele Baylis
GafferChris Dowling
Key GripJohnny Donne
Sound RecordistGreg Hagen
Post ProductionCovert
Post ProducersBen Pearce & Ben Dubois
VFX SupervisorGiles Toller
ColourMarty McMullan
Business Director, VCCPSusie O'Doherty
Account Director, VCCPMark Jones
Executive Producer, Girl & BearJake Hafer
Production CoordinatorTJ Sulaiman
Location ManagerBen Carter
2nd ADJosey Jacobs
1st ACSamuel Harding
Ronin 4D TechJames Davis
DITRob Gilmour
SparksBernie Prentice / Gavin Walters / Conrad Russell / Lex Tully
Master PropsAlfie Sowden
Animal TrainerGerry Cott
Animal HandlersLara Maskell / Jennie Dean / Victoria Wiseman
CameraDJI Ronin 4D / Sony FX3
LensesThypoch Simera-C Primes / Laowa 10, 12, 15mm / Sony 16-35, 24-70, 70-200
LocationCrystal Palace Sports Centre, London
LocationKent County Cricket Ground, Beckenham

Stills

Here To Help · still 1
Here To Help · still 2 Here To Help · still 3
Here To Help · still 4
Here To Help · still 5
Here To Help · still 6 Here To Help · still 7
Here To Help · still 8
Here To Help · still 9
Here To Help · still 10
Here To Help · still 24
Here To Help · still 11
Here To Help · still 12 Here To Help · still 13
Here To Help · still 14
Here To Help · still 15 Here To Help · still 16
Here To Help · still 17
Here To Help · still 18 Here To Help · still 19
Here To Help · still 20
Here To Help · still 1 Here To Help · still 2 Here To Help · still 3 Here To Help · still 4 Here To Help · still 5 Here To Help · still 6 Here To Help · still 7 Here To Help · still 8 Here To Help · still 9 Here To Help · still 10 Here To Help · still 24 Here To Help · still 11 Here To Help · still 12 Here To Help · still 13 Here To Help · still 14 Here To Help · still 15 Here To Help · still 16 Here To Help · still 17 Here To Help · still 18 Here To Help · still 19 Here To Help · still 20
PreviousNext
Here To Help
Still · full frame